Lenzing Group Launches Sixth Sustainable Denim Wardrobe Capsule – Sourcing Journal
Lenzing Group keeps it simple. The fiber giant has unveiled its sixth collaborative Sustainable Denim Wardrobe capsule collection titled “Simple Pleasures”.
Created to showcase its Tencel Lyocell fiber and its variants, the collection focuses on classic pieces made with fabrics from Bossa Denim, Cone Denim, Kaihara, Orta Anadolu and Prosperity. Lenzing has also worked with Dutch digital printer House of U, clothing manufacturer Denim Moda, sewing thread supplier Coats, trim supplier Jawaid Bross and Brazilian print designer Betina Grosser Martins. Laundry technology company Jeanologia provided garment finishing for the collection.
The concept of the collection was inspired by Ingrid Fetell Lee’s book “Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness”.
“In the book, the author explores how the seemingly mundane spaces and objects we interact with every day have surprising and powerful effects on our mood. This reflects exactly [the] message and emotions we wanted to communicate through this collection,” said Michael Kininmonth, denim project manager for the Lenzing Group.
For the collection, the team interviewed 50 people online to share their daily source of joy that has helped them through the pandemic. The resulting 17-piece collection includes a safari jacket, a reversible waistcoat, a men’s coat, a midi top and skirt, and a printed blouse.
Martins also considered his own simple pleasures before creating the collection’s signature print. Some of hers included being near water, sitting under a tree, feeling the sun or a light breeze on her skin, and smelling the freshly laundered sheets.
“After months of incarceration in our homes, I have underestimated the valuable inputs we receive from ordinary activities, as well as the freedom to act on new ideas, change our minds, or do things spontaneously. “, she said. “This project has not only given me the opportunity to reflect and reconnect with the simple but enjoyable things in my life, but also to dive into the lives of others through the collaborative design process we have created.”
The print she created, based on surrealism with psychedelic accents, features elements that run throughout the collection, including fully printed garments and printed pocket linings. House of U digitally printed it on two different 100% Tencel fabrics, a lightweight satin and a medium weight twill.
Lenzing will display pieces from the collection at its stand at Kingpins Amsterdam next week.
Earlier this month, Jeanologia participated in the inauguration of the two-day Future of Fashion gathering on sustainable fashion in Valencia, Spain, where activities, talks and workshops focused on six main themes: raw materials ; pattern; Supply Chain; production; consumption and waste; and emissions and biodiversity. On site, Jeanologia met with members of the Swedish Embassy in Spain and representatives of H&M and Ikea, among others, to discuss potential collaborations.