Atome3D on the Scaling and Evolution of the 3D Printing Market
Among the French distributors who have succeeded in establishing themselves in the 3D printing market in recent years is Atome3D.com. Since its creation in 2016, the company, based in the Toulouse suburbs, has continued to develop by diversifying its portfolio, integrating ever more popular brands but also by widely deploying its digital presence. What are the keys to success? Who are the company’s customers? To learn more about Atom3D’s development strategy, we asked a few questions to Benoît Michaut, its founder and CEO.
3DN: How is Atome3D positioned today on the 3D printing market?
Since our inception in 2016, we have been committed to sharing our knowledge to advance 3D printing technology. We want to allow people from all walks of life to unleash their creativity and make their ideas come true. In this area, we have become a key player. We have gone through many hardships to achieve our various objectives but it has always been important for us to remain flexible and responsive to adapt to the latest market trends.
By supporting 30,000 customers, Atome3D.com is positioned as one of the French leaders in the distribution and integration of desktop 3D printers & scanners. We offer a range of over 3,500 brands in our portfolio, with budgets ranging from less than € 200 to € 60,000 to meet the needs of our large portfolio of clients.
Our success is largely due to the quality of our integrated customer service and our mastery of the entire supply chain, which allows us to ensure deliveries in 24/48 hours. It is therefore thanks to our extensive offers and our technical and logistical know-how that we are participating in the deployment of 3D printing in France and the rest of Europe.
Our main target remains B2B, we help companies of all sizes in the integration of additive manufacturing and 3D digitization, with the objective of internalizing them within their design and manufacturing processes. It is always cheaper and faster to equip and train than to outsource. In addition, the company acquires new skills that will increase its value to its customers and partners. Businesses have everything to gain from internalizing these technologies.
Also, we know that each of our professionals is also an individual once back home. So we also wanted to find consumer products that were also accessible to them.
3DN: How are you evolving to meet growing demand?
For our customers, we want to see bigger and bigger! Thanks to the trust they place in us every day, we will begin our third step to offer the largest logistics platform dedicated to 3D printers and desktop 3D scanners in France. Our new head office was designed by Atome3D for Atome3D, it will offer us a surface area of more than 1,500 m2 on the ground, tripling our current surface. It will be more modern, better equipped and ideally located, on the scale of a European company.
Ultimately, this move will allow us to offer a better quality of service to our customers and to offer better working conditions to our logistics teams, with larger storage areas, larger reception and shipping areas. and smoother circulation. The objective is also to improve the quality of life of our employees with a redesigned social room, more meeting and discussion spaces, and an office layout halfway between open space and partitioned.
More generally, in order to ensure perfect service, Atome3D exclusively recruits full-time employees from day one. We are now around twenty employees and we will be 30 by the end of 2022. Today, Atome3D is number 1 in France for customer satisfaction with a score of 9.8 / 10 (source Verified-Reviews). We have succeeded in meeting these many challenges by internalizing all of the company’s activities, from logistics to web development, including human resources, accounting, consulting, customer support, after-sales service and marketing. .
Finally, the quality of life at work is a major issue for us. In this context, our teams are fortunate to have a Happiness Officer. She plays a very important role in all parts of the company, ensuring that employees are fulfilled in their work.
3DN: Can you tell us a little more about Atom3D’s brand portfolio as well as its organization?
Our catalog is relatively large and varied, both for 3D printers and 3D scanners, without forgetting the DIY and hobby category to meet the different needs of our B2B and B2C customers. Regarding 3D printers, the brands Raise3D, Zortrax, Phrozen, Snapmaker or Modix offer high-end printers for our professional customers. We also distribute consumer brands such as Creality, Anycubic and Artillery which offer more affordable products. Regarding 3D scanners, we sell Einscan products from Shining3D as well as solutions from Peel3D.
For the materials part, we wanted to offer the largest French catalog. We offer more than 50 brands to meet all application needs: basic materials such as PLA or PETG, but also more technical materials such as ESD, PEEK, PEI and / or Carbon, Kevlar or fiberglass. Our customers need to be able to find what they need on a single platform.
3DN: How has the 3D printing market evolved in recent months?
The health crisis was an opportunity for professionals and individuals to identify the strongest partners. Atome3D is one of the few suppliers able to meet demand, and all the more so at the worst time of the crisis. This period was experienced as a real “stress test”, unexpected and very violent, and showed that we could easily withstand the increase in load while continuing to ship every day.
The health crisis was an opportunity for professionals and individuals to identify the strongest partners. Atome3D is one of the few suppliers able to meet demand, especially at the height of the crisis. This period was experienced as a real “stress test” and showed that we could handle the increased load without difficulty while continuing to ship every day.
Against the backdrop of the COVID-19 pandemic, the world suddenly needed innovative solutions to urgently address various shortages. In this context, 3D printing has proven itself and gained popularity in recent months. The industry has had no choice but to turn to this technology to meet the various needs. Much more flexible than conventional manufacturing, 3D technology is of great importance not only in times of pandemic, but also in the future. Atome3D was and always will be there!
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