Zenyum Hires Google APAC ECD Eddie Azadi to Lead World Premiere
Cosmetics firm Smile Zenyum has appointed Eddie Azadi as Global Vice President of Creative to lead the company’s communications, design, content and experience teams to create a consistent brand experience across everyone points of contact and help make Zenyum one of Asia’s most innovative consumer brands.
He previously served as Google Asia Pacific’s CEO for eight years and brings experience to global brands such as P&G and Unilever. Prior to that, Azadi was at TBWA Group Singapore as Creative Director, McCann Erickson Malaysia as Creative Group Leader and Ogilvy Malaysia as Writer. When asked what made him quit Google after eight years, Azadi said that as a creative you rarely get the opportunity to grow a brand and an entire category with an ambitious group of misfits sharing the same ideas.
“Zenyum’s unstoppable growth is a testament to the talent and tenacity of the team. I can’t wait to dive in and infuse a healthy dose of creativity and a healthy disregard for convention to bring a smile to more people. In light of what everyone collectively does through, we can all do with more positive and uplifting experiences. Frankly, there is no better brand than Zenyum to achieve this in a meaningful way, “he added.
Meanwhile, Bassam Abdel-Rahman, senior global vice president of marketing, said from day one that Zenyum has always been keenly aware that its brand is not its advertising but rather the sum of all the experiences that customers have with it, from the site to its application also. as customer service, clinical partners and products. “We have an incredibly talented creative and design team who always put the needs of our customers at the heart of everything we develop. From now on, under Azadi’s leadership, we have no doubts that we will become one of the most popular brands in Asia, ”he added. added. INTERACTIVE-MARKETING contacted Zenyum for further information.
Abdel-Rahman joined the team last year from 72andSunny Singapore where he was previously MD. He currently leads Zenyum’s global marketing and design teams to propel the business from a start-up to a recognized consumer brand.
Since 2018, the Singaporean start-up has partnered with hundreds of dentists to offer invisible 3D printed braces in seven markets in Asia, including Singapore, Malaysia, Indonesia, Hong Kong, Vietnam and Taiwan. The brand was recently ranked 13 of Singapore’s top 15 start-ups by LinkedIn. According to LinkedIn, the startups on its list have embraced innovation and the future of work, while identifying white spaces of opportunity. In the current state of the economy, many startups are riding the wave of digital transformation to seize new growth opportunities, and rethink how they operate and diversify their business to meet the changing needs of consumers and businesses. .
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